The principal sponsors of the French Football Federation (FFF) – Adidas, GDF Suez, and Crédit Agricole – are pissed off at the French World Cup team. Most sponsors expect their clients to represent them with professionalism, dignity, and integrity. Unfortunately, none of those endearing qualities can be attributed to any of the 23 men in South Africa over the summer.
Now, the three sponsors would like to be reimbursed to the tune of €4.5 million (I’m surprised it’s not more) for unwillingly being the face of the French insurrection. This marks the very first time a country’s major sponsors have asked for compensation of their investment.
A spokesman for GDF Suez issued the following remarks:
“We are outraged by what has happened. It is a lack of respect for everyone, and something we have never seen before. We well henceforth examine all contracts [with the FFF] through 2014. We cannot ignore what has happened here, as it is very serious. The French team have completely defaced the sport and their country.”
Tell us how you really feel. If I were them, I’d completely pull out of the deal completely. Adidas is doing pretty without this, as are the other two major corporations. And if they aren’t, find a different team since nobody in their right mind is clearing time on their schedules to watch the French national team compete. You’re probably getting less exposure with that team than you would with Slovenia or Lichtenstein.